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Wednesday, March 22, 2017

"More Life" will bring more fans

Our favorite crybaby boy is back. Less than 11 months after the mixed-reviewed “Views” was released, Drake has shook the world yet again. With a rushed release in the late hours of Saturday, March 18 and with what should be his seventh album, Drake has released what is actually his first playlist titled “More Life.” The album cover features a vintage picture of Drake’s father and a subtitle below stating “A Playlist by October Firm.” October’s Very Own Sound (OVO) is the name of Drake’s label but it’s unknown what the October Firm is and what part it plays in the label.

At 81 minutes (“Views” actually being the same length of time) and 22 songs, there is no one sound on this album. The New York Times says of the album, “A playlist in the streaming era, by contrast, is a collection of moods, impressions, influences and references; it’s a river that flows in one direction, ending somewhere far from the beginning (if it ends at all).” That’s what Drake is giving us with the playlist: an album that is a collection of moods and unique sounds. Calling it a playlist puts it in a different classification than Drake’s other albums and mixtapes because it is something different. 

It seems like Drake has walked away from rapping and like he’s become more of a singer within the past two releases. There are guest appearances from Kanye West, PARTYNEXTDOOR and Young Thug apprears on two songs, along with more. Drake brings in lowkey British singer and producer Sampa on a beautiful “4422” and Black Coffee, a DJ, on “Get It Together,” a song reminiscent of classic Drizzy.

With more rapper releasing mixtapes (an album that isn’t released through a record label. Think Chance the Rapper.), Drake has everyone wondering why he would release what feels like a full-length album or mixtape, and offer his vocals to every song, and call it a “playlist.”

Drake’s cultural relevance and evolution as a rapper and performer can be summed up with the existence of the first album/playlist. By coining the term playlist as a valid idea for an album, Drake is redefining what an album is after the release of “More Life” and we will likely see more playlists and concepts after this.

Drake gives me a personal shoutout (or would you call this a diss?) in "Can't Have Everything" with the line "We evolved, used to think vacation meant Niagara Falls/Swear to God, shout to Buffalo, never duckin' low." I saw Drake in concert this summer in Buffalo and he said he loved Buffalo so I'm gonna go with personal shoutout. 

With the opening song “Free Smoke” comes the great line “I drunk text J-Lo/Old number, so it bounce back” (the two were rumored to have been dating at the end of last year) and Jennifer Lopez’s lyrics from her 1999 song “If You Had My Love” is featured in “Teenage Fever.” The closing song “Do Not Disturb” features the line “I'll be back in 2018 to give you the summary” telling us the 6 God will be back to give us more music and more revolutionary music.

Standout tracks: “Nothings Into Somethings,” “Get It Together,” “Blem,” “Teenage Fever,” “Lose You,” “Can’t Have Everything”